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Advertising Age | 
| Publisher: Crain Communications Inc
Category: Magazine
List Price: $203.49
Buy New: $149.00
You Save: $54.49 (27%)
Rating:  1 reviews
Sales Rank: 1838
Format: Magazine Subscription
Type: Trade magazine
Subscription Issues: 51
Subscription Length: 12 Months
Issues Per Year: 51
First Issue Lead Time: 4-6 Weeks
ASIN: B00006K1Z7
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 4 to 6 weeks
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| Editorial Reviews:
Amazon.com Review
Folded in half and blistering with punchy headlines, Advertising Age looks and reads like a daily newspaper. However, its glossy sheen reveals it as a weekly trade tabloid to be reckoned with. Published by media giant Crain Communications, Advertising Age chronicles the feverish activities of ad agencies and marketing firms from Madison Avenue to Toledo, Ohio, and far beyond. In fact, what sets Advertising Age apart from rival publications is its consistent focus on international marketing. One recent feature story plumbed the depths of Argentina's economic crisis and its affect on ad spending. (The article in turn led to a sidebar discussion of the possibility of foreign ownership of Brazilian media companies.) Few major announcements or market trends escape the front-of-the-book news section, and a section called "The Week" reports on the absolute timeliest issues. "The Buzz" reads a bit like a gossip column, and "People & Players" details in words and large photos the goings-on of major industry personalities. But the real meat of Advertising Age is its Viewpoint section, where staff experts and readers sound off on controversial issues vital to one of America's most enduring and exciting pursuits--completing the sale. --Kristopher Kaiyala
Product Description
Advertising Age is an international business newspaper covering the latest marketing, advertising, and media news. Includes agenda-setting editorial insights, exclusive analysis and data, broad scope of advertising and marketing news, industry rankings, data and proprietary metrics, and analysis.
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| Customer Reviews:
Quick update on the marketing world December 23, 2002
Walter Reade (Appleton, WI United States)
11 out of 13 found this review helpful
Advertising Age gives you a birds-eye view of what's happening in the world of advertising and marketing. A good amount of news, trends, and other information is packed into dozens of small blurbs, sidebars, and page-long articles. While I enjoy the content, I have two complaints. The physical format is in-between a newspaper and magazine meaning it is printed on glossy paper and staple bound on the left edge, but it is large and floppy. The other annoying feature is the number of articles that start on the first few pages but are continued somewhere in the back.
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